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Cardio Trek Milestones and Achieving Milestones

January 4th 2019.

So in ancient times the Romans would place a milestone along roads to mark how far that section of road was from Rome. Important Milestones might be every 100 miles, 500 miles or similar distances.

Today we use the term Milestone when there has been achievement of some kind.

For example, as an archery instructor I have been on CBC, CTV, CityTV, TSN and several other television and radio broadcasts, usually promoting the sport of archery. Oh and newspaper articles. I tend to forget the newspaper articles.

I also have personal milestones like when my wife and I got married, or when we had our first son, our 1st anniversary, and our son's 1st birthday party.

And now that it is 2019 I want to do a wee bit of record keeping regarding the "History of Cardio Trek", which began as a website in 2011. Truth be told, I started teaching archery back in 2009, but it wasn't until December 2011 that I began taking it seriously as a business and put together this website. Prior to that my archery lessons were based on word-of-mouth, so the creation of the website was a milestone by itself because it means I realized that this had potential as a business and I could teach significantly more people if I was able to advertise more effectively.

I also got my personal training certificate, although now I think I should have got a sports training certificate instead as that would have been more accurate to what I actually do.

Statistics

Regarding the website, there was an explosion in popularity in the early years of the website.

I even have old posts regarding some previous Milestones:
1 Million Visitors

1.5 Million Visitors

2 Million Visitors
And sometime in late April/early May of 2019 I expect to reach the 2.5 million visitors mark.

I should note however that a lot of those visitors are Americans who are visiting a handful of my posts that went viral. Seven posts in particular that got 20,000 visitors or more. Roughly 850,000 of the current 2.4 million visitors are people who were visiting those 7 viral posts, mostly because the posts in question were unusual subjects.

Of those 7 posts, only 1 of them had anything to do with archery: "Ramsay's Archery Skills on Game of Thrones"

What is more important to me is the statistics for my Archery Lessons in Toronto page, which recently surpassed 40,000 visitors.

Now why is that one important? Because that is the page that usually indicates how many people are checking out my site, looking for archery lessons in Toronto. Since archery lessons makes up a good chunk of my annual income, keeping track of that is important to me.

How many of the visitors to that one page are from Toronto? Unknown. I should hope it is mostly people from Toronto, but I know that I also get international students so there must be a good chunk of people who see my site and say "Hey, this guys looks really good. I am going to plan a trip to Toronto and schedule archery lessons with him." Hence why I also get archery students from the USA, Saudi Arabia, South Korea, Japan, China, the U.K., France, Russia, and other countries.

Regarding Old Posts

As noted in my Cardio Trek End of 2018 Notes, I used to do a lot more posts per year.

180 posts in 2012
230 posts in 2013
120 posts in 2014
120 posts in 2015

And then it dropped to 100 posts in 2016, and 60 posts per year in both 2017 + 2018.

So including the 10 posts from December 2011, there has been 880 posts during the 2011 to 2018 period. At the current rate of 60 posts per year, I should reach 1000 by December 2020.

However, I am somewhat tempted to go back to my old routine of 120 posts per year. 60 is certainly easier, but if I did 120 in 2019 then I would reach 1000 posts by the end of this year. So to do this, I would need to be writing 1 new post every 3 days roughly.

I could in theory do this, and it would no doubt help my business if I grew my content of archery themed posts. My busiest years as an archery instructor was the 2012 to 2016 period.

Starting in 2017 I noticed a decline in the volume of students, partially because the Hunger Games Fad was wearing off, but also possibly because I was not writing as much as I used to do.

Regarding the Future

In 2017 I also did something new. I published my first article in Archery Focus Magazine.

Which was followed by two more articles in 2018, one about Adaptive Archery, and a second article about Teaching Archery through Narrative Storytelling. So these magazine articles were also milestones, and I have another two articles upcoming in 2019.



Then there is also my 2nd poetry book, which was specifically about Zen Archery. So yes, for those of you who don't know I have a secondary career as a writer / poet, and I am not limited to writing nonfiction about archery.


During the past several years I have also been writing an "Archery How To" book, so whenever I finish that it will be an additional Milestone. Plus I have been accumulating things for a 2nd archery how to book. Oh and a 3rd poetry book. And a book of fables which is now about 60% finished. And various fantasy novels, novellas, short stories, and a web series about a vigilante boxer set in Toronto.

So yes, I am very busy. Busy teaching, busy writing, busy taking care of my son and enjoying life with my wife.

But being so busy does not prevent me from achieving milestones.

If anything, achieving milestones is what makes me so busy - and motivated.

Motivating Yourself through Milestones

So yes, the second purpose for writing this post is the issue of achieving personal milestones and motivation.

Motivation is an important thing for people seeking to lose weight, gain muscle, or do specific sports. For the people who lack motivation to go outside and exercise (or stay inside and exercise), finding motivation to exercise is just as important as the exercise itself.

But when you achieve some kind of milestone you also get a feeling of accomplishment. That feeling of accomplishment makes you want to go forth and do more. To do better. To achieve more. To hit greater milestones.

And thus tracking your milestones is important.

For me, Cardio Trek is not just a business or a website. It is also how I track myself through milestones. If I have a particularly great day doing archery, and take photographs of what I did, I do a post about it.

If I do a series of trick shots and have photographs of it, I do a post about it.

If I get some really nice testimonials from students, I post.

Think of it like how some people keep journals of their exercise routine, how many calories they are eating, etc. A person who keeps a journal can also note down their personal bests they've ever achieved in specific tasks, keep track of their weight, etc.

So for me, CardioTrek.ca doubles as an online journal, which allows me to keep a record of every kind of milestone I feel is worth sharing.

Note - Some people might prefer to use Instagram or something similar for their online journal. Photos of their gym workouts and other personal achievements.

Imagine for example a person who wants to lose 100 lbs of weight and they workout every day for 3 years, losing about 33.3 lbs per year. And during that process they took a selfie of themselves every day and posted it on Instagram.

No doubt the images would show a dramatic change in their appearance as they exercised. It wouldn't be a simple before and after photo. It would show the entire process of their physical transformation over 3 years.


So think about what kind of milestones you can achieve and make a list.

Weightlifting Milestones
Speed Milestones
Jumping Distance Milestones
Dieting Milestones
Belt Size Milestones
Weight Milestones

With respect to sports like archery, one could also have:

Accuracy Milestones
Speed Shooting Milestones
Furthest Distance Milestones
Competition Milestones

And you can even track other milestones for other activities that have nothing to do with exercising. So for example for my writing career I have:

First Novel Published
First Short Story Published in an Anthology
First Solo Anthology of Short Stories
First Magazine Article
First Poetry Book
First Children's Book

And then the Second Novel, the Third Novel, the Fourth, etc.

Achieving these milestones encourages you to keep working at it, and it works for everyone regardless.

Imagine a person who has been in a terrible accident and the doctor says they may never walk again because they are paralyzed from the waist down. But they are determined to prove the doctor wrong so they keep trying.

First Toe Wiggle
Second Toe Wiggle
All Toes Wiggling
Foot Movement
Leg Movement
First Steps with Assistance
First Fall
Second Fall
First Steps without Assistance
First Jog
First Dance
First Run

It is really a matter of finding joy in every milestone, no matter how small or how insignificant. That is your milestone. It is important to you.

Every baby has their first steps, but just because you're an adult doesn't mean you cannot achieve more milestones than when you were a baby.

My son has been figuring out how to climb out of crib lately - or trying, but I keep stopping him and distracting him. Some day soon he will climb out for the first time and then he will realize that he can climb out of the crib whenever he wants.

Take that as a metaphor for your life. Your crib is not a cage. You can climb out whenever you want to, it really is a matter of motivating yourself and achieving that first milestone.

The Best New Years Resolution for 2019

Looking for a really good New Years Resolution?

Want to get off your butt and exercise?

Want to eat healthier?

Well, there is one New Years Resolution that is flexible and suits your needs...

It is "Just Do It Now." That is it. No fancy goals like "I want to lose 20 pounds during the next 20 weeks." or other specific goals. Just a simple motto of getting stuff done, now, without procrastination.




For Example:

Want to sign up for archery lessons? Always wanted to do archery? Just do it now. Just click the link below, email me via cardiotrek@gmail.com, and sign up for archery lessons. Done.

http://www.cardiotrek.ca/p/archery-lessons.html


Now you may have noticed that usually we post 12 New Years Resolutions. But this year the focus is really just on the one concept. Just do it now. But for those who need a bit extra, here goes.

12 New Years Resolutions for 2019

  1. Just do it now.
  2. Not later, now.
  3. It might rain later again anyway, so do it now.
  4. Just get it over with and do it now.
  5. People who accomplish things with their life just get things done and over with.
  6. Bored? Go do something and get it done.
  7. Tired? Have a nap and then get something done.
  8. Stressed? People who worry suffer twice, so get it done and then you won't have to worry about it anymore.
  9. Great things come to people who wait, but why wait when you can do great things now?
  10. Happiness is getting your tasks done and then relaxing, knowing you already did them.
  11. A clean house helps create a clean mind. Cleaning is exercise, so why not do both?
  12. That task you said you would do later? Just do it now.


Cardio Trek End of 2018 Notes

You may have noticed that the number of posts I do per year has gone down in recent years and I currently only post 60 new articles per year.
►  2018 (60)
►  2017 (60)
►  2016 (100)
►  2015 (120)
►  2014 (120)
►  2013 (230)
►  2012 (180)
►  2011 (10)
You can also tell that 2014-2015 had a different standard of 120 posts per year, that 2016 was a transition period, and that 2013 I evidently went crazy by doing about 19 posts per month.

What has been happening has multiple reasons.

#1. In 2016 I got married.

#2. In 2017 we had our first son Richard. In Autumn of 2017 I took a break from actively teaching archery lessons, but unfortunately that didn't last very long and thus I still teach 2 to 3 days per week regularly.

#3. Ever since then I have devoted more of my writing time (what little I have since I am looking after an infant regularly) to other tasks. I find it difficult to keep up the schedule of making new posts for Cardio Trek constantly.

#4. Redundancy. This is a problem. After talking about an unknown number of topics I am running out of things to write about without repeating myself. I don't like being redundant, so when I do write something that feels repetitively I try to improve upon it by making it better and more useful in some manner.

#5. Book. For several years now I have been compiling a book about archery. This likewise drains my time and digs into the time I dedicate towards other kinds of writing.

#6. Writing for "Archery Focus Magazine" once in awhile. This is not a huge drain on my time as I don't write that often for the magazine, but on the plus side I do get paid every time I write something new for the magazine. (And then I go spend it on diapers or archery equipment...)

#7. Project Gridless, the sibling website to Cardio Trek has been taking up more of my writing time in recent years. You will note the number of posts per year for Project Gridless has gone up during the last 2 years, whilst Cardio Trek has been holding steady at 60 posts per year (and for the foreseeable future).


Project Gridless
►  2018 (90)
►  2017 (60)
►  2016 (20)
►  2015 (25)
I have also been trying to do more Project Gridless videos for YouTube, but finding time to do that is likewise difficult. In theory I could do more archery and fishing videos, but since I am cursed at fishing I am wondering if I should focus on bowfishing instead.

So what will 2019 and 2020 bring?

I have no idea. I hope to maintain the schedule of 60 posts per year, but honestly my writing schedule is such that I am writing something every day and still have difficulty maintaining my writing commitments for everything I do.

And I haven't even talked about my fiction work. For those of you who don't know, I have written 8 fantasy novels, 4 anthologies and 2 poetry books. I have several more novels, an anthology of fables, and another poetry book that is due out sometime in the next two years.

Combined this means I am constantly writing both fiction and nonfiction, and I am publishing books, anthologies, magazine articles, and blog posts.

Plus son. Plus wife. Plus a very active archery lessons business. Plus everything else I am not mentioning here, like hobbies, binge-watching Netflix, painting, woodworking and other activities. And sleep.

You would possibly expect me to be half-insane and pulling my hair out, but the truth is I am very much enjoying my life. I am enjoying teaching archery and meeting awesome students, and I am enjoying writing. Writing gives me such great joy.

So while it is becoming more difficult to maintain 60 posts per year, I am going to continue to set that goal and achieve it.

In other news, Merry Christmas!

I got a new archery glove for Christmas and a vintage bow from the 1970s. Below my son Richard helps me to unwrap my bow.


5 Reasons Why Dancing Is Good For Your Health

Photo credit: David Hoffman
By Wendy Dessler

After reading the title of this article, you are probably expecting to read how dance is good exercise. You are probably settling in to read how many calories you will burn during a particular type of dance. This is good information, but it is common knowledge. We would like to dig a bit deeper and perhaps to spark your curiosity about giving dance a try.

Social Benefits

The current generation of children is less socially motivated than generations pasts. Before the dawn of the era of technology, children played together after school. They gathered at parks and played sports. Organized clubs such as scouting were popular for boys and girls. Neighbors knew each other and communities depended on each other to watch over the children.

Today, children and teens “meet friends” through social media. They speak to each other online or on the favorite messenger program. The problem is, a child may be socially active on social media and totally ill-equipped to handle a face-to-face interaction. This often creates teenagers who have charismatic personalities when they are staring into a smartphone or a laptop computer. They express themselves with typewritten words but have trouble looking into a person's eyes and express their thoughts.

Dancing Defines Us

When a child is placed in dance class, they learn to be part of a team. They soon realize that their actions affect others. They learn to lead and they learn to follow. They find the control over their bodies. They have a new way of seeing and interacting with their peers.

Young dancers find a passion for performing. They accept help when they need it and they help others when they can. This is a great way to expose our internet hungry children to find the joy of living in the moment.

Self-Esteem

Bullying of our children by school-mates and adults of low moral standards. The internet is usually where it start and absolutely where is is relently applied. The victim is called names and made fun of on social media for the entire world to see. Parents have little hope stopping this. While we can prevent our child from using the internet, their schoolmates do and someone will show them the insults, posters, and even lies made up about a child. The problem has lead to many children, teens, and even some adults to taking their own lives to escape. Day by day the attacks chip away a child's self esteem. They adopt the attitude that they are flawed, and not fit for this world.

A bullied child will not absorb the praise and reassurance they get from their parents at this point. They think, “You have to say that, you’re my mom.” The way to build self-esteem is to allow them to learn something new. There are many types of dances. The child learns the steps with others who are also just learning the steps. With every movement, they celebrate as a team. The child sees that they can succeed and they are special. Every practice and performance they complete builds them up. When they begin to grow their self-esteem, they can look adversity in the eye and not take in the pain others are trying to inflict.

Stress and Depression

After reading the above information, it should come as no surprise to you that children suffer from stress-related illnesses, anxiety, and depression in record numbers. This is why we read so much about violence in the schools. It is not just the kids who are bullied that are stressed. The children who are hurting other children are just showing the other side of the same coin. These kids are depressed and angry.

We put more pressure on our children than ever before in the schools. Not only do they have an extremely fast-paced education curriculum, but they are required to do many pages of homework each night. They have little time to just be kids.

Photo credit: Kiana Bosman
One Hour A Week Makes A Difference

Putting your child in dance gives them one hour a week to be active. They dance and socialize and prepare for performances. They dress up and let their imaginations grow. The great thing is that nowadays you can get every costume you’ll ever need for your kids online. It is a low maintenance activity for a parent but it changes the world of an overworked and under stimulated child. This is often the first steps to recovery from depression.

Building Muscle Mass

As a person grows in their dancing abilities, they begin to see a wonderful side-effect. They begin to build strong and larger muscles. A dancer takes more punishment than a football player and they do it while controlling every muscle in their body while smiling.

The person will see the difference in the mirror. Other people see it too. It is sad to say that we are judged by our looks, but it is still a fact. If this person is a child, they will become more popular and they are less likely to be the victim of others. The conclusion is that gaining healthy muscles is good for our health, and it offers some extra benefits.

Long-term Health Benefits

Children who take dance often continue as they become adults. We all know dance speeds up your metabolism which naturally slows down as we age. But, you may not know that the effects dance has on the muscles, joints, and the way we metabolize our food reduces the impact on our bodies due to illness and disease.

Conclusion

It is true that dance is good exercise. It makes our hearts beat faster and it builds our muscles and endurance. It is true that dance will help you lose and maintain your weight. But, dance can offer much more than just weight control.

Our physical bodies become stronger and we are less likely to become sick. Our mental state is heightened due to the hormones dance releases in our brains. Dance is a natural antidepressant. But dance helps us develop socially, and mentally and boosts our self-esteem. So, unplug your kid, tell them how wonderful they are and enroll them in something that will give them lifetime benefits.



Editor's Note

One of my favourite dance videos on YouTube surpassed 100 million views 5 months ago. It is a rather addictive dance video.


Nasdaq crashing, requests for archery lessons up

So with the stock market in the USA crashing currently (and Forbes predicting a 20% reduction) I have seen a spike in the number of people asking for archery lessons in Spring 2019.

This happens every time there is economic uncertainty. Every time the economy sees a downturn, people get worried, and suddenly more archery students pop up asking for lessons.

I think it is a reaction to the economic situation that people instinctively start thinking about bowhunting for food and survivalism. Even though, oddly enough, the people asking for archery lessons are still primarily thinking of recreation and only thinking "useful hunting skill" in the back of their mind.

How bad is it? Well, the Nasdaq has lost about 1,100 points since September. And the Dow Jones is down 2,600 points.

The numbers themselves are not the issue. The real problem is how the stock market is an indicator for the economy. A sort of canary in the coal mine. If the canary suddenly dies, the miners are in danger too. So if the stock market tanks, it means the economy is in danger.

And with Trump's Trade War hurting various economies, it was really just a matter of time before we saw a market correction.

Historical Fact: The biggest trade war in the USA was in 1929, right before the big stock market crash. If you know your history, you can guess trade wars aren't a great idea for the economy.

So I guess I should be thanking the fool in the White House for his silly trade war which has ultimately hurt the U.S. economy and caused this uptick in people worried about the economy and asking for archery lessons.

I won't be thanking him, but I will take advantage of this opportunity and remind people that I also have a Limited Time Discount Offer for people prebooking archery lessons for March / April 2019.

Limited Time Discount Offer:
Prebook your lessons now and get 10% off.

  • This discount offer expires at Midnight December 31st 2018.
  • Only applies to archery lessons prebooked for March / April 2019.

Oh and in case you are wondering, here are photographs from March 10th, March 11th and March 17th 2018... so you have an idea of what the weather looks like in March. The photos below were used in an older post from March 20th 2018, titled Winter Archery Photography.

So as you can see, the weather in March is quite mild and enjoyable. Also this is apparently supposed to be a very mild winter thanks to El Nino, so I might end up teaching more lessons during the winter.




Looking to sign up for archery lessons, boxing lessons, swimming lessons, ice skating lessons or personal training sessions? Start by emailing cardiotrek@gmail.com and lets talk fitness!

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